How do you make your photos endure?

Listening to Radio 4 a while ago, one of the guests on Saturday Live was an author of short stories who talked, amongst other things, about how he wanted his stories to ‘endure’, and how this was a driving force for him to write and write well. He went on to explain that this wasnt down to some megalomania tendencies, but rather that it was clearly a fantastic feat and concept that, as some have, you could live in the minds of others, and captivate them, 150 years after you wrote the words.

This got me to thinking: in photography, whose photos endure and whose will endure? How do you achieve this?

Perhaps the likes of Ansel Adams and Henri Cartier-Bresson could be said to have images that endure. What of their contemporaries, whose work will endure? Joe Cornish, David Ward, Colin Prior, Charlie Waite? What is required in an image to make it endure and is this something that can be previsualised to a degree to increase the chances of this outcome?

I dont have the answer but it would certainly seem worth striving for.

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